bio

Eliana is a research and strategy leader whose work has tended to outlast her tenure – products, solutions and national services that went live over a decade ago are still in use today.

She leverages her background in Social and Behavioral Sciences, and Design to drive impact by informing decision-making on product, service (and their ecosystems), business, marketing and brand strategies.
She defines frameworks to design, develop and deliver new and existing products and services, and for adoption / market uptake, policy, user/customer engagement strategies.

Across her roles, she spearheaded strategic initiatives and operated as Practice Lead to foster, roll out and implement organizational changes and new ways of working. She also introduced, grew, scaled and/or transferred capabilities in B2B, B2B2C, B2C ecosystems in smaller and larger organizations, across sectors, through remits with international scope.